Communication, Coordination, Collaboration, Concentration, Cultivation, Completion and Celebration are the seven steps taken for successful campaigns between the membership and marcom teams.

Identifying the “Who” in your organization will help you navigate the C’s. This presentation will stress the importance of recognizing the need for a dedicated marketing chairman in each chapter and how they can support, and be supported by, the membership chairman.

The presenters will also discuss the age-old issue of getting past the past, recognizing when ego blocks progress and identifying ways to sail around negativity.