Amplify your membership development efforts to build stronger connections with the next generation, ensuring continued vitality and success for Shriners and members of the Masonic community for years to come.
This session will explore key generational trends and characteristics, examine value alignment and explore its respective impact for recruitment and membership development. Using a research-based approach, learners will gain insight into strategies to establish trust and rapport, providing longevity to communication efforts and relationship building. A key outcome-perhaps the most important-is understanding how to leverage generational trends to ensure the long-term relevance of organizations like ours.
By the end of this session, learners will be able to: