In a fraternity, bridging the gap between value and worth starts with cultivating strong relationships, clear communication, and meaningful outreach. By harnessing the power of authentic messaging, Shriners can develop strategies to boost brand awareness while delivering a clear, engaging value proposition. It is not just about highlighting skills and talents—they need to resonate with others. Culture is not what we claim; it is how others perceive us. That is why every message, conversation, and image should reflect the “extra inch” mentality—going beyond to ensure everyone, from multiple generations to spouses and families, feels welcomed and valued.

Rather than focusing solely on outcomes, it is the small, intentional interactions that shape your brand. Real value lies in building relationships and fostering community, especially as more men seek connection in response to increasing loneliness. Shriner leaders with a positive, growth-oriented mindset can mentor others, embracing the idea that “the more I give, the more I get.”

To stand out, Shriners must create a values-driven community with a genuine value proposition, communicated consistently and clearly. This means fostering self-accountability, collaborating on shared interests, and connecting with the next generation through messaging that aligns actions with promises. By blending tradition with forward-thinking innovation, Shriners can inspire real change, strengthen fraternity bonds, and drive lasting membership growth.

 Designed with the Masonic community as the focus, Patrick Henry provides actionable strategies to help you make a lasting impact. With music, humor, and storytelling, you will gain practical tools to elevate your approach and inspire those around you.

Following this session, learners will be able to:

• Develop Relationship-Centric Strategies: Create strong, meaningful relationships through clear communication and intentional outreach, ensuring that all members, across generations and families, feel valued and included.

• Craft and Communicate a Clear Value Proposition: Examine the skills to develop and articulate a genuine, values-driven value proposition that resonates with others, building brand awareness and fostering a welcoming fraternity culture.
• Incorporate the “Extra Inch” Mentality: Explore how to apply the “extra inch” mentality—going beyond in small, intentional ways to create a lasting, positive impact on the fraternity’s culture and community engagement.
• Leverage Tradition and Innovation for Growth: Analyze how to balance traditional values with forward-thinking innovation, using music, humor, and storytelling to inspire real change, strengthen fraternity bonds, and drive sustainable membership growth.